National Strategy to Guide Future of Sheep Industry

A new national strategy aimed at strengthening Australia’s sheep industry has been launched, with producers invited to help shape the direction of the sector.

Known as The Future Flock, the initiative is led by Sheep Producers Australia and will deliver a united plan for the sheepmeat and wool industries.

SPA CEO Bonnie Skinner said the strategy is designed to support long-term profitability, sustainability and resilience.

“Without a plan we react to challenges – with a strategy, we shape our own future,” she said.

The strategy will combine grassroots input from producers with national and state-based priorities, supported by economic modelling and industry-wide consultation.

It builds on decades of experience in industry planning and aims to provide a clear, adaptable framework that responds to real-world pressures and changing conditions.

Producers, processors and other supply chain members are encouraged to take part.

Expressions of Interest to join the National Panel are now open, along with an online industry survey.