Streamlined Surveys

A new project by Hort Innovation is set to streamline the way grower feedback is collected across the vegetable industry.

The project will explore the feasibility of consolidating grower surveys for levy-funded research, development and extension (RD&E) projects into a single, annual survey.

 The goal is to reduce survey fatigue, boost efficiency, and ultimately enhance the quality of insights used to guide future R&D investments that deliver impact for growers.

CEO at Hort Innovation Brett Fifield, said the organisation is aware the growers are time poor and this project is about streamlining how they work to make it easier for growers to share valuable feedback in a way that saves them time.

“(This project) reflects our commitment to delivering smarter, more efficient systems that support grower productivity and profitability.

“It has been created off the back of grower feedback about the current state of survey fatigue in the industry and is part of our goal to reduce this burden, while still ensuring the information we collect adds genuine value for both industry and growers,” concluded Fifield.

If growers from vegetable, onion, fresh potato and processed potato industries would like to get involved in the consultation stage of the project, they are encouraged to email an expression of interest to Sean Nonnenmacher, Innovation Evaluation Manager at Hort Innovation at Sean.Nonnenmacher@horticulture.com.au