MLA Launches Global Campaign for World Iron Awareness Week

Meat & Livestock Australia (MLA) has launched a global awareness campaign for World Iron Awareness Week (October 13 to 19). The campaign highlights the importance of red meat in addressing iron deficiency - particularly among women - and builds on MLA’s Gender Nutrition Gap initiative.

Recent findings show that Australian women consume 35% less red meat than men, averaging just 47.8 grams per day - well below the recommended 65 grams. MLA’s Group Manager for Food and Nutrition, Monique Cashion, said the campaign aims to empower informed dietary choices.

“Iron Awareness Week is a powerful opportunity to continue the conversation we started with the Gender Nutrition Gap campaign,” Ms Cashion said. “We know women are consuming less red meat than recommended, and this has real implications for their health.”

“Iron deficiency can lead to fatigue, brain fog, and increased vulnerability to illness. Red meat is one of the most bioavailable sources of iron, and it’s especially important during life stages when women’s nutrient needs are higher.”

Australia’s red meat exports are also playing a global role, with MLA reporting strong growth across Southeast Asia and the MENA region in September. Ms Cashion said Australian red meat is helping lift iron, protein and zinc intakes in countries where nutritional deficiencies are common.