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  • Writer's pictureFlow Australia

Men the focus of summer skin cancer prevention campaign

The Albanese Government has teamed up with Cancer Council Australia to get more Aussie men doing the Five S’s– Slip, Slop, Slap, Seek and Slide to prevent skin cancer.

To mark the start of National Skin Cancer Action Week, the Albanese Government is launching its summer skin cancer prevention campaign reminding men over 40 to protect themselves in the sun this summer. Skin cancer is Australia’s most common and preventable cancer, with men twice as likely than women to die from melanoma.

The Government has invested $1.4 million into the campaign – delivered in partnership with Cancer Council Australia – to build on the success of last summer’s ‘Save Your Skin’ message which reached 87% of Australian men aged 40+.

The campaign comes as research commissioned by Cancer Council Australia shows men are not regularly using all 5 forms of sun protection. Only 1 in 3 Australian men were likely to always wear a hat, whilst only 1 in 10 were likely to always apply sunscreen.

The test cricket broadcast and online campaign will drive home the simple message that when the UV is 3 or above it’s important to Slip on sun-protective clothing, Slop on broad-spectrum, water-resistant SPF 30 (or higher) sunscreen, Slap on a broad brimmed hat, Seek shade and Slide on sunglasses.

National Skin Cancer Action Week runs from Sunday 19 November to Sunday 26 November.


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