A New Report from Rabobank Says Value and Convenience Driving Foodservice Growth

A new report from Rabobank says Australians are returning to restaurants and takeaway outlets, with a stronger focus on value, convenience, and frequency.

The RaboResearch report shows foodservice spending now exceeds pre-pandemic levels, reflecting growing consumer confidence, though recovery is uneven.

Foodservice remains a key market for Australian agriculture, absorbing large volumes of meat, dairy, and fresh produce, while offering a buffer against volatile retail and export channels.

The sector is shifting toward fast casual and quick service restaurants, which outperform on affordability, digital engagement, and operational efficiency. Major operators including McDonald’s, KFC, and Hungry Jack’s have increased market share, while new international brands such as Wendy’s and Popeyes plan to enter Australia.

RaboResearch analyst Michael Harvey said “chicken-led menus, snacking, and breakfast offerings are key battlegrounds.”

Margins are slowly recovering as input costs ease, but competition remains intense. Producers and food manufacturers face opportunities, but success requires careful navigation of a concentrated and demanding market.