South Australian's encouraged to "buy the best" amidst algal bloom crisis

South Australians are being encouraged to support the state’s seafood industry amid the ongoing algal bloom crisis through a new advertising campaign released by the state government.

 The $750,000 Buy SA Seafood campaign features prominent South Australians showcasing SA’s world-leading seafood industry, which has been impacted by the algal bloom.

The campaign features former Adelaide Crow and passionate fishing media identity Ned McHenry, legendary South Australian chef Maggie Beer, Adelaide chef and restauranteur Andre Ursini, Wanna Mar tuna fishing owner Pauly Vandenbergh and media personality and MC Jessica Adamson.

The campaign has been launched at a seafood lunch at the Central Market, co-hosted by Brand SA and the Seafood Industry of South Australia.

The campaign is an extension of the successful Buy SA For SA campaign and will feature across television, radio, social, digital, print and outdoor advertising.

It emphasises that South Australian seafood is perfectly safe despite the current ecological crisis taking place in the state’s water. SA Health has issued a specific advisory that all commercially available seafood from South Australian waters is safe to eat.