Australian football fans are continuing to savour the success of the Matilas, Australia's women's national soccer team, after their comfortable victory against Denmark on Monday night in the 2023 FIFA Women's World Cup knockout phases.
The two-goal win, courtesy of goals from Hayley Raso and Caitlin Foord, secured the Matildas a place in the quarterfinals of the tournament in what will be a blockbuster clash scheduled for a twilight kickoff this Saturday.
The Matildas are enjoying unprecedented success throughout what is undoubtedly a golden era for the national team.
Not only does the side pose a vast array of global superstars like Sam Kerr, Hayley Raso, Ellie Carpenter and Steph Catley - all of whom ply their trade at elite European clubs, but it is now metrics which many sports observers are becoming fixated on with regards to the 2010 Asian Champions.
Reports emerged prior to the commencement of the FIFA Women's World Cup that the Matildas were outselling their male counterparts' in the merchandise stakes, despite the Socceroos' incredibly successful 2022 FIFA World Cup campaign in Doha.
Though it is now the share of eyeballs when it comes to not only sporting broadcasts but television events in general where the Matildas are seeing a phenomenal rise.
Reports emerged the morning after the Matildas' stunning performance against Denmark which illustrated that the Matildas' contest with Denmark was the highest viewed television event in all of 2023 in Australia.
Almost 3 million Aussies tuned in for the Matildas' crunch tie against the Danes and the Seven network dominated Monday programming with a 54.5% share -three times the size of its competitor networks.
It is a far cry from 2006, when in an AFC Asian Cup Final held at Hindmarsh Stadium in Adelaide, a crowd of 5,000 lumbered through the gates, barely filling a quarter of the ground.
The Matildas' next fixture will take place on Saturday at 5pm EST at Suncorp Stadium in Brisbane.
Photo credit: CommBank Matildas official Facebook page
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