Industry first: Sheep Producers Australia now selling eID tags online

Australian sheep producers can now buy electronic identification (eID) tags directly online through Sheep Producers Australia in an industry-first initiative designed to cut costs, improve access, and reinvest in the future of the sector.

Sheep Producers Australia (SPA) Chair Bindi Murray said the platform was developed to make traceability reforms simpler and more affordable for producers.

“Research commissioned two years ago showed producers wanted more control over ordering and better tag pricing,” Ms Murray said.

“We’ve responded by offering a simple, cost-effective online option that supports the people who matter most — producers at the farmgate.”

Ms Murray said it was a "long journey" bringing the initiative from idea to execution, but that it was immensely rewarding knowing that they're providing more innovative options for producers.

"It's a new model for the Australian sheep industry, used successfully in other countries and grounded in the same principle that’s always guided us — delivering real value to producers,” she said.

“Only a small percentage of sheep tags are purchased online at the moment, compared to almost half of cattle tags” Ms Murray said.

“That gap shows the opportunity — by offering producers a digital channel, we’re creating a more resilient, flexible system ready for future demand.”

eID tags can be purchased through https://www.sheepproducers.com.au/mob-mate

(Victorian producers must purchase tags through tag through Agriculture Victoria and are unable to purchase through SPA)

Ms Murray said any profits made from the endeavour will be reinvested into the sheep industry to address existing priorities including biosecurity, advocacy and supporting future leaders through mentoring and development opportunities.”